XTC Music magazine reader profile

Male - 86%
Average Age - 17
Student or in University - 94%

CONFIDENT HE KNOWS WHAT HE LIKES

Into Indie and Rock
Favourite Radio Station: Kerrang

LIKES TO STAY IN TOUCH WITH THE LATEST MUSIC
- 83% say it is important to keep up to date with the latest music
- 92% are passionate about music

BIG SPENDERS
- £40 spent per month on CDs

COLLECTION
- 250 CDs in collection
- 45 music DVDs in collection

XTC readers are expected to be reading every week however some readers may be inclined to miss certain weeks if the magazine doesn't have their favorite bands involved in it.

AVERAGE SPENDING PER MONTH;
- CDs             £23.00
- DVDs          £8
- Gigs             £ 22.50
- Downloads  £3.50